So what do you do all day??

This is basically my mom's question, it took me quite a bit of time to explain to her what is it that Sabi does (which in a way attest to the fact that we need to make the schpill simpler), but everytime they ask me whether the money is in yet - and I respond not yet in a little bit longer it comes up to "SO WHAT DO YOU DO ALL DAY?"

Although I am 99.9% certain my mom isn't one of the avid readers of this blog (if it has ANY avid readers at all) I figured I might as well write about it...

So here goes, basically I look at the day of the closing as the ZERO day where everything starts moving from, yes I talked to many many people and am working very hard in selling the concept and the idea, but there are budget limitations and also not quite easy just selling a concept without specific products yet.

I am constantly working on refining the plans to this Zero day:
Operational plan - What would be the costs of the products, where will they be manufactured - not trivial - the initial thought was in China, but with the Israeli goverment giving grants to manufacture in Israel as well as specific expertise in some plastics areas as well as the quite limited number of products and quantity we will prepare initially (20,000 per SKU) it might make sense to manufacture not in China.

Design - I found the design shop (after probably meeting 50 shops), and am working with them on insights, research, ideas and work processes. In addition, I launched a course with Bezalel school of design to design products for Sabi - and communicating with the students and the professor can take time as well. Conducting focus groups and brainstorm sessions in different places (Boston elderly care center, eons.com etc')

Financials - Constantly updating the plan to see that we will still deliver on time and on budget.

Board - I am currently finalizing the board composition and will hopefully write about it in the coming weeks (we are almost there).

Reseach - I believe that in the last 6 months I read every book I was able to get my hands on on the senior market (bought tons of them on Amazon) - firstly, most of them are just not good - it is very very tough to read a book which is boring, badly written and with no conclusion only to find a couple of nuggets - Near my bed stand are books such as "Boom - marketing to the ultimate power consumer - the baby-boomer woman" (Mary Brown & Carol Orsborn) ; "Turning Silver into Gold" (Mary Furlong); "Dot Boom - Marketing to baby boomers through meaningful online engagment" (David Weigelt and Jonathan Boehman) to "Groundswell - winning in a world transformed by social technologies" (Charlene Li and Josh Bernoff) and "Viral Loop"

Investors - Well it ain't over till the fat lady sings - so I am constantly talking to investors

Legal - Linked to the line above there is always work there until we finalize the round

Networking - Constantly talking to people that can potentially help Sabi - lawyers that can connect to retailers, ex retailers, reps, buyers, people who launched product companies, Sloan lectures and HBS lectures etc' etc'

Well so I am kind of busy...